I connect business goals with user needs.

From Problem to MVP

As Creative Director at Adunique, I help our clients’ teams turn user needs and business goals into product decisions. My approach favours early releases and ongoing experimentation, with real user feedback guiding each iteration.

Know what comes next.

Product Ownership

I turn product goals into priorities the team can understand and use in everyday decisions.

Make ideas work for users.

Design Thinking

I develop solutions around people’s needs, using prototypes and testing to find approaches the business can build and sustain.

Create user value early.

Lean Thinking

I help teams create user value early in the process instead of getting lost in internal deliverables, concepts and decision loops.

Certified Scrum Master

Agile & Scrum

I support teams in delivering useful results through short feedback cycles and improving how they organise their work.

Design for real use.

User Experience

I combine heuristic reviews with user research, then test prototypes with real users to improve the product experience.

Have something
on your mind?

hello@fabiansebastian.com Find me on LinkedIn